I have written several different blog post about the importance of sending out press releases prior to your retirement sale or your store closing sale. Follow this link:
http://www.bellinghamherald.com/news/local/article184442918.html
to see the results one of my clients, The Green House in Bellingham, WA achieved by sending out a press release that was less than 100 words in link. The article ran both in the newspaper & on the newspaper’s on-line edition. You would pay well over $1,000 for an ad that would get that much space in the newspaper. Press Releases are FREE ADVERTISING.
Always send out a press release prior to the start of your Store Closing Sale or Retirement Sale.
Retail Store Closing Sales 
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