Email Marketing For Store Closing Sales

Email marketing has become my media of choice if my client has a good customer email list.

There are a couple of reasons why:

•  Cost – email marketing is almost free

•  Turnaround time – an email can be created and sent the same day

•  Effectiveness – the opening rate on a well designed email can be in the 40 – 50% range

•  Frequency – emails can be sent multiple times

•  Targeted delivery times – you can choose the time your message will be delivered.

Email marketing will not be effective unless you have a good customer email list. I have yet to have success purchasing a email list.

There are serval very good companies out there that make it easy to send effective emails.

Constant Contact – constant contact.com

Mail Chimp – mailchimp.com

Vertical Response – verticalresponse.com

Emma* – myemma.com

*I like this one because it is named after my Yorkie – sweet little Emma