Direct mail letters and postcards are valuable tools when it comes to announcing your Store Closing Sale or Retirement sale to your customers. In my opinion they are second to only email marketing to your customer list.
Direct mail marketing is expensive so you need to make sure that your message reaches your customer in a timely manner. The worst thing that can happen is that your direct mail piece arrives after the kick-off of your sale. It is like sending your friends an invitation to a party that already happened.
When you are working with your printer and mailing service you need to approve mailing list and proofs in a timely manner. You should always mail first class postage and mail 5 days prior to the start of your sale. That way the piece should arrive at your customer’s home one or two days prior to the event. Also make sure to account for any mail holidays that fall within that period.
Missing a mailing date will surely result in a much lower turnout for you opening date. You will have missed that opportunity to create that “buying frenzy” that store closing sales are known for.
Chuck Haug
CCH Consulting, LLC
chuckhaug@retailstoreclosing.com
520-305-9693
Retail Store Closing Sales